Why should I trust this guide?
What I’m teaching you here is a completely legal, tried-and-tested method called ‘matched betting’. Matched betting basically allows you to turn the tables on the bookmakers to extract their free bet offers.
I’ve used it myself for several years and have never lost any money doing it, but I have taken my time and been very careful to avoid making mistakes.
Do not rush this guide – make sure you understand it 100% before depositing any money, and please ask any questions in the comments if unsure of anything.
I’ll be taking you through the ‘need-to-knows’ then showing you how I made $20 in 20 minutes in a full-blown example.
What is Matched Betting?
Matched betting is a technique that mathematically guarantees a profit from the many free bet promotions offered by betting companies.
Almost all bookmakers advertise these offers (especially during big sporting events) to entice new customers to place bets with them.
How does matched betting work?
Firstly, you don’t need to know all the betting terminology if you follow the steps below, but it’s important that you know two types of bet which allow matched betting to work:
A ‘back’ bet
Betting for a certain outcome to come true. Eg. “I bet England will win” is a backing bet. If it comes true, you win the bet and the winnings. If England lose or draw, you lose your stake. You can place a back bet at any bookmaker, such as Paddy Power, William Hill, Ladbrokes etc.
Betting against a certain outcome to come true. Eg. “I bet England will not win” is a lay bet. If they lose or draw, you win the bet. You can only place a lay bet at a betting exchange such as Betfair.
Matched betting works by cancelling out the risk on the ‘back’ bet at the online bookies by betting against yourself at the same odds (know as ‘laying’ a bet) which you can do at a betting exchange. In other words, you are ‘matching’ your bet.
Following your first or ‘qualifying’ bet, you will then be awarded the free bet by the bookmaker. This is where the profit is made. Quite simply, you repeat the process: bet using the free bet and then lay the bet. Whatever the result you are guaranteed to make a profit (which I’ll be demonstrating below).
How much profit can I make?
For each matched bet, you will be left with up to 95% of the free bet amount as profit. This is because betting exchanges usually charge a commission of 5% on winnings. You may also make a very small loss on the qualifying bet due to the minor difference in odds on each website. This is normal, and you will recoup this when you use the free bet.
In the steps below I’ll show you how to profit from a $20 free bet using a
And it’s worth pointing out, earnings from the gambling industry are currently tax-free.
What’s the risk?
Anyone can learn how to do matched betting and, in theory, there is no risk involved because you are covering yourself by betting for and against the same event.
Once you’ve understood the process and been successful by following the steps below, you can then continue matched betting at many other online bookies with free bet offers (see my table at
Sign up for Betfair.com
Betfair is a betting exchange where you can ‘lay’ bets to cancel out your risk at the bookmakers.
Unlike traditional bookmakers, Betfair is a place where you bet against other people.